Monthly Archives: April 2013

Powerful Networking at your Fingertips

  Our business in life is not to get ahead of others, but to get ahead of ourselves; to break our own records, to outstrip our yesterday by our today. Stewart B Johnson Success in life and business is less … Continue reading

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Is Rational Decision Making An Impossible Ideal?

INTRODUCTION The purpose of this document is to critically examine the statement that “rational decision-making is an impossible ideal in strategy formulation and implementation due to incomplete information and organisation politics.  The “rational” approach developed by H. A. Simon to … Continue reading

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Some Essentials for your Digital Marketing Plan

I often wonder if the business community were ever prepared for the tsunami that the rise of digital marketing would cause.  Indeed a lot of companies may have confused the dot com melt downs with an internet melt down back … Continue reading

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Employers be AWARE of your “Employer Responsibility”

There has been a massive rise in the number of suicides over the last couple of years and I was at two in the past number of months and sadly both were young men.  Recent statistics revealed  that out of … Continue reading

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What we do in a cloud!

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Some simple strategies for using Twitter in your marketing plan…

I have been a slow learner in my attempts to really understand Twitter, but it has been the most potent communication tool I have ever used.  Time and again I have found information that I needed from my twitter community, … Continue reading

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